So what kind of medium is the web if the boundaries are so unclear, and if the fundamental question is WWIC? This is from an interview with MetaFilter founder Matt Haughey:

What makes MetaFilter a success? Matt: I’d like to think it’s intense moderation and customer service.

That is the point that I am trying to make. The web is not, despite the desires of so many, a publishing medium. The web is a customer service medium. “Intense moderation” in a customer service medium is what “editing” was for publishing.