Jony Ive →

John Siracusa · Hypercritical ·

A nice reflection on Jony Ive by John Siracusa.

According to any reasonable set of quantifiable measures, Jony Ive departs Apple as the greatest product designer that has ever lived. His hit products sold in vast numbers and were fundamentally transformative to both the company he worked for and the world at large. We all know their names: iMac, iPod, iPhone, iPad. Together, these products helped set the direction for the most consequential industry of the last century.