On the list of work you can do to build and maintain a healthy and productive engineering team, the work involved in discovering, recruiting, selling, and hiring the humans for your team is quite likely the most important work you can do. The humans on your team are not only responsible for all the work; they are the heartbeat of the culture. We spend a lot of time talking about culture in high technology, but the simple fact is the culture is built and cared for by the humans who do the work. Your ability to shape the culture is a function of your ability to hire a diverse set of humans who are going to be additive to that culture.