We often hear a lot about how other companies are using Machine Learning (ML): Google, Facebook, Instagram, Snapchat, Amazon, etc. One company who is pursuing ML and applying it actively within their products is Apple.

We often only hear about what’s happening technically at Apple once a year or in their marketing materials. I’m convinced Apple hasn’t missed the boat in the least and instead treats ML as a necessary core competency. The biggest difference is they’re not the boisterous kid on the playground showing off and talking loud. Instead Apple is the quiet yet brilliant kid sitting a little off to the side who is doing a whole lot more than the other kid but doesn’t need to shout about it.