The basic idea that software applications were consciously designed for repeat interaction and simplified choices. Such design means that you don’t have options outside the menu you’re given and don’t think to ask “what am I not seeing?”. It also means that designers are driven to encourage repeat interaction with their apps and design for addiction — similar to slot machine addiction where you just want to put another nickel or quarter into the machine to see what comes out.

It’s good perspective on how technology isn’t always here to help.