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Ben Thompson · Stratechery ·

Perspective from Ben Thompson on journalism, or rather storytelling, in the age of the Internet.

In short, by not making money from display ads, and by extension deprioritizing page views, BuzzFeed incentivizes its writers to fully embrace Internet assumptions, and just as importantly disincentivizes pure sensationalism. There is no self-editing or consideration of whether or not a particular post will make money, or if it will play well on the home page, or dishonestly writing a headline just to drive clicks. The only goal is to create — or find — something that resonates.