Tim Cook in an exclusive interview with The Telegraph in London on the topic of privacy:
Apple has a very straightforward business model,” he said. We make money if you buy one of these [pointing at an iPhone]. Thats our product. You [the consumer] are not our product. We design our products such that we keep a very minimal level of information on our customers.…
Needless to say, Cook obviously thinks that his firm will do better, including financially, over time if he follows such values, especially if the public wakes up to just how easy it is becoming to obtain personal information.