Apple has shown a strong commitment to privacy as it has built iOS. From passcode locks that encrypt your data to TouchID (biometric security) and ApplePay (banking security). Where might they go with it?

…But if Apple did connect the dots to create an identity product, and could remove enough friction and pain to make it compelling, then talking about privacy would make much more sense, because at that point privacy, security and identity become part of the same product conversation.