A mile wide, an inch deep →

Ev Williams ·

Ev Williams, CEO of Medium, writing about why metrics are hard; especially when attempting to measure the value of Internet businesses.

We pay more attention to time spent reading than number of visitors at Medium because, in a world of infinite content”Š–”Šwhere there are a million shiny attention-grabbing objects a touch away and notifications coming in constantly”Š–”Šit’s meaningful when someone is actually spending time. After all, for a currency to be valuable, it has to be scarce. And while the amount of attention people are willing to give to media and the Internet in general has skyrocketed”Š–”Šlargely due to having a screen and connection with them everywhere”Š–”Šit eventually is finite.