“Low light. Moderate levels of noise. Alcohol. These are all things that according to research enhance our creativity. Those findings are all interesting, no doubt, but the applications of such enhanced creativity in the real world are pretty debatable. By focusing too much on the smallest details, we often lose sight of why creativity is so important in the first place: because it improves peoples lives. Thats the whole point, and its something businesses should keep in mind. Upgrades and cool new features are great, but if your creative team isnt getting people excited, and making peoples lives better, theyre doing something wrong.”
