Two definitions you should know before reading this article:

  • Verisimilitude (noun) the appearance of being true or real: the detail gives the novel some verisimilitude.
  • Ephemeral (adjective) lasting for a very short time: fashions are ephemeral. Ephemerality (noun)

And be prepared for similar dictionary-reach-requiring vocabulary. Jeremey’s article looks at Snapchat and the dichotomy between online services like Facebook and Twitter that save your posts eternally and services like Snapchat whose content lasts only a moment. Along with general philosophical musings about ephemerality and the Internet.