Students often come to Stanford Universitys d.school (which was founded by one of usDavid Kelleyand is formally known as the Hasso Plattner Institute of Design) to develop their creativity. Clients work with IDEO, our design and innovation consultancy, for the same reason. But along the way, weve learned that our job isnt to teach them creativity. Its to help them rediscover their creative con dencethe natural ability to come up with new ideas and the courage to try them out. We do this by giving them strategies to get past four fears that hold most of us back: fear of the messy unknown, fear of being judged, fear of the rst step, and fear of losing control.
This link has been posted in retrospect from a collection of articles I compiled in 2012 using the iOS app, Instapaper.