The Obama campaign raised $690 million online. The majority of it came from the fundraising emails that peppered inboxes for the last two years. They employed a team of 20 writers and a sophisticated analytics system to measure and improve their effectiveness. Now, they’re starting to spill the secrets they learned during the campaign. And as revealed in a new report from Joshua Green*, there was a high-powered viral media out t lurking in Chicago. The lessons from the campaign aren’t just a recipe for making money, but for winning eyeballs in the brutal deathmatch to grab your attention on the Internet. What we can learn is how the Obama campaign ne-tuned its content for maximum Internet impact, i.e., how it channeled its inner BuzzFeed.

This link has been posted in retrospect from a collection of articles I compiled in 2012 using the iOS app, Instapaper.