Heres the point. The more disruptive your innovation, the more your success needs to look like the creation of a political movement.
If youre really creating change, it is quite likely you will reach a point when youll ask your customers to do more to support your work than just buy your product. They will need to stand up for your business, your product, your very right to exist in the marketplace. Youre going to be asking for their time. Depending on where youre working and what youre selling, you may be asking for their courage. To make such requests, youre going to need to have built a hell of a personal bond.
