Interesting, in-depth look at Buffer’s business provided by the CEO — looks like something he’s been doing for a while. Count Buffer a company I’m going to start following.

Dear Buffer shareholders and community,

2023 was a turnaround year for Buffer by a variety of measures. This is something the team has worked tirelessly towards, and it is wonderful to see the positive shifts take place in our metrics and the culture and energy around the company.

We’ve spent the past few years clarifying our strategy and the principles by which we operate, and being diligent in our execution in alignment with that path.

I’d love to walk you through our results for 2023 and share insights into how we’re approaching building a long-term business.